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Web & Mobile Application Solutions
Turning an Idea Into Reality
Mobilgistix is a software development company and service provider that specializes in offering clients a unique combination of custom software development, hosting, integration and Internet marketing.
Whether you are a small startup business wanting to turn an innovative idea into a profitable business solution or are a large corporation requiring a custom software application to integrate into your existing business solution, Mobilgistix provides the resources from start to finish to turn your idea into reality.
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Developing useful web applications that keeps your customers coming back and spreads like wildfire around the Internet requires far more than just skilled programmers. It requires highly skilled developers with a deep understanding of technologies and know how to best apply these technologies in beneficial ways that serve your business needs.
The degree of success for a web application depends on several factors including the business logic that makes up the application, the speed at which content is delivered and data is stored on the server, the layout and design of the user interface, how well the web application integrates into other applications and finally, how well the website is found in Google and other search engines.
Prior to and during development, Mobilgistix provides ongoing consulting to advise you on how to maximize your application's usefulness, catch potential flaws and suggest ideas that will make your web application much more valuable to your customers. SEO is a complex and tedious task that on average takes months before good results are achieved. Mobilgistix is fully aware of the importance of building a web application to be search engine friendly from the start and not as an afterthought.
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Mobile applications are playing an increasingly important role in integrated web solutions. PDAs are versatile in gathering and analyzing data off-line and replicating the data back to a server when they come in the vicinity of a Wi-Fi connection. Pocket PCs running Windows Mobile and utilizing the Microsoft Compact Framework are capable of providing powerful solutions either as standalone applications or integrated into web applications via XML web services.
Windows Mobile applications can provide your customers functionality to record audio and video and replicate this to a web server, perform voice recognition commands, communicate and share data with other remote users either by Internet or GPRS, determine the user's geographical location by means of GPS and perform hand signature analysis when users are required to provide authorization credentials. Coupled with a web service payment system, a Windows Mobile application has the capability of providing remote users the ability to shop and pay using highly secure encryption technology.
Mobilgistix has done extensive development with the Pocket PC and Windows Mobile. All mobile applications are designed upfront with memory footprint and speed in mind in order to allow your customers to purchase the lowest cost PDAs available. We develop mobile applications to include features like built-in debugging to record and forward bug information to the development center, automatic and manual software updates and software protection to prevent illegal use of your application.
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Software localization is the task of converting an application to be used in a different country and/or language. Even multiple countries that use the same language may have major differences in their cultural representations of information such as the case with english. Things like date and time formats, metric or standard, and currency differ considerably among countries like the USA, Canada, England, Australia and South Africa. Even the very names of countries are often culturally sensitive (Germany, Deutschland).
Localization is itself not a complex task but many software developers fail to take it into consideration when an application is being designed. As a result, if an application is not correctly designed and developed upfront to handle the issues of localization, the cost of modifying the application afterwards can be rather expensive.
Mobilgistix designs applications to support multiple languages and cultural attributes like date and time formats, calendar formats, currency, number formats and timezones. Once an application has been developed, localizing it to a new language or culture often only requires translating the text from resource files. Most applications today should be designed to be used internationally in order to capitalize on worldwide sales and most customers prefer having an application that operates with their local language and culture.
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While SEO plays a significant role in obtaining more hits to your website, your ranking in Google and other search engines is not the only means by which customers will find out about your product or services. In fact, some companies that have high rankings make very few sales from customers visiting their website. The reasons for this vary but include factors like the type of business you are in, how sales are generally made in your line of business, how meaningful your website's content is, how well the content is layed out and what image comes across the customer when they see your site for the first time.
Internet marketing is a complex undertaking that requires understanding how to retrieve web analytics, profiling customers, comparisons between your website and that of your competitors and most important of all, whether you are providing the correct type of content and sufficient amounts of it.
Before investing large amounts of money on word ads, banner ads and trying to get listed on websites that you believe will result in more clicks to your own website, you first need to have a grasp on the analytics that surround your website. Mobilgistix employs several types of mechanisms that allow you to gather analytics and help you determine where you need to make improvements. These mechanisms include tracking features added to a website, analysis of your competitor's website and data mining the Internet to determine what websites your customers are visting.
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Developing and supporting professional web and mobile applications can be an expensive undertaking depending on the scope of the application. Many businesses are often lured into believing that having the development done offshore in places like India, China, Russia or the Philippines will save them half the money than having it done locally. If only this were true. While it is true that India is the software development hub in the Far East with highly competent businesses and developers, what most people are unaware of is that when a company in India says that they will assign a "senior" developer to your application, this often ends up being a developer with 2 to 3 years of experience. Most developers in places like India are paid low wages and given the chance, move up to a higher position such as a project manager or even leave the country for Western Europe or North America in pursuit of a better life. The result of this is that India has countless "junior" software developers with a great lack of real "senior" developers who made software development their career because they love it. Are these the types of people you want to entrust your application to?
Robust, high performing and scalable applications are built by developers and software engineers whose lives are deeply rooted in the world of programming, technologies and the true art of creating applications and solutions that lead the pack. These are the elite who are not in it for the money but because it is part of their blood. They look beyond the application at hand and are constantly envisioning where to take the application next.
Mobilgistix offers an in-between solution for customers looking to save money yet wanting a professionally developed application that is well planned for future growth. Our business model is to use highly skilled developers and engineers to lay the design, foundation and framework for your application. These developers are the true elite with many years of experience in developing applications and solutions.
Located in the Silicon Wadi of Israel, Mobilgistix has access to a large pool of some of the most talented software engineers on the planet. International corporations have their R&D research centers located in the Silicon Wadi, such as Microsoft, Sun, Google, Intel, Hewlett-Packard, Philips, Cisco Systems, Oracle Corporation, SAP, BMC Software, Motorola and Computer Associates.
While our software engineers are also highly skilled at programming, the actual task of implementing the real code is done offshore in India where cost savings can be achieved. Our software engineers will lay the foundation before any code is ever written and manage offshore "junior" developers as they carry out the tedious task of coding. Those portions of your application that we feel should not be entrusted to "junior" developers are done by the software engineers themselves.
The benefit of this development model is that your application is entrusted to highly skilled software engineers while the lower level coding aspect is done by offshore developers at a lower cost under the supervision of our software engineers in Israel.
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In order to help reduce your development costs, Mobilgistix offers a pricing package option geared to speed up development. It works like this...
Most software applications basically consist of two types of code modules - generic code modules and proprietary code modules that make your application unique. Generic code modules are those portions of an application that are normally nothing special and can often be found in all kinds of applications, such as validating a user's login credentials, replicating data to a server, transmitting e-mails, and so on. Generic code modules are used to support general purpose infrastructure in your application. The proprietary code modules are those portions that make your application unique and usually it's this business logic and UI that makes up what your application really is about.
If Mobilgistix already has developed generic code modules that are required in your application, we will reduce the overall development cost by reusing these modules without charging you for it. If we do not have the generic code modules and provided you are willing to allow us to reuse these modules for any other projects for other customers, we will calculate the cost to develop these modules and provide a discounted price specifically for these modules. Mobilgistix becomes the owner of these generic modules but you will have access to the source code and can use it royalty free. However, you will not be allowed to distribute the source code. All proprietary code modules are yours and are never shared with anyone.
Offshore software development companies in places like India almost always rewrite all code from scratch for every customer they deal with. This of course is very time consuming and the cost of doing this is past onto you. At Mobilgistix, we believe in reusing generic code and passing the savings on to our customers.
Finally, for clients who are on a tight budget, we offer profit sharing. If after a thorough examination we feel that your application fits within our line of business and has a potential to generate revenue, we may offer to do a percentage of the development at our cost. In return we would receive a portion of the profit on sales. The amount will depend on how much we invest out of the total development cost.
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Last Updated: 16 June 2008
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